You may be a small business or you may be a small non-profit, either way you want to grow your organization, usually in the form of sales. You may or may not have a marketing plan, you most likely don’t have a marketing and communications person on staff. The reason you most likely don’t have a marketing and communications person is because you can’t afford one. Full time staff is expensive. Yet at the same time, the job of marketing is to sales to increase you revenues. So what do you do? I’ve been the small business owner wearing many different hats, trying to do the best you can at each task you do. But over time, you get tired and feel like you’re burning out, all the while you business is plateauing. Ok, so maybe that’s what happened to me. But if you could just outsource some of the insane amount of work you do on a daily basis, you would be happier, have more time for what you love to do, and have your business or non-profit make more money.
I’m going to tell you that if you can afford a Marketing and Communications expert full time, DO! It will revolutionize your business. But if you can’t afford a couple extra thousand dollars a month, consider contracting a social media manager to handle your online marketing systems. You will not be sorry, here’s reasons why a social media manager is your best investment:
- The successful use of social media requires a significant amount of time.
To be successful on the internet, organizations need to have multiple networks consisting of unique content that can be shared on the Social Web. This content includes personally written blog posts, photos, videos, and responding to comments on each network. (You can’t just repost others stuff if you want to grow YOUR organization). If you want a recognizable brand and see an increase in website traffic, newsletter subscribers, and ultimate sales/donors, you need someone who has the time to do it. As a leader in your organization, you don’t have time for these things, you have an organization to run! Plus, if you let others do what they are good at, like social media, it saves everyone time, energy and money.
2. A good social media manager has experience with online sales processes, communications and fundraising.
Gotta love the volunteers and interns, but unless they have experience or education in writing web content, publishing e-newsletters, and launching and operating online fundraisers and sales campagins, they are not going to understand the bigger picture of the strategy behind utilizing social media. A good social media manager understands the strategies, but also has the advanced communication skills to engage your audience. If blogs or posts are boring, a photo is poorly edited, or there’s no passion for social media, then your ROI will be minimal.
- Social media is not free.
The world of social media is constantly changing and challenging. It’s a major MYTH that to manage multiple social media networks, create visually appealing photos and video campaigns and blog regularly, it is worthy of a volunteer because it’s only 3-5 hours per week. Social media managers are trained in the ever-emerging trends that will keep your networks optimized for sales and fundraising. They have spent a lot of money on marketing degrees, weekend courses on writing, design, and optimization. If you want free, expect lower quality work and minimum ROI (or wait, there was no investment J ). But if you want someone with a specific skill set like getting you some extra youtube views that will be very good at the job, they deserve to be compensated.
- Do what you’re good at and let others do what they’re good at.
Hiring a social media manager will free up time behind a computer, so you as the leader of your organization can focus on what you love. It comes back down to time. Would you rather be sitting at a computer reading countless blogs on the latest social media trends and writing Google friendly blogs or designing all the auto-responders for your online sales and fundraisers; or would you rather be working with your clients, meeting them face to face or engaging with your staff?
- Those who wing it, won’t survive.
Social media management is only 1 part of your marketing plan. In order to reach as many people as you can for your organization, you can’t put all your bags into one basket and hope that someone will find your website and give you money. You can’t just repost randomly on Facebook and hope your bills will get paid. Social Media is part of a greater online marketing strategy that also involves e-newsletters, email, website on top of Facebook, Twitter, Instagram, Pintrest, and YouTube. Social media managers will strategize with you and design calendars to plan out your actions in order to reach the most people for your organization.
Just that last sentence may cause some hearts to palpitate. So for the sake of your physical health and mental health, hire a social media manager like Next Step Social Media to manage your social media and grow your organization to it’s potential.